Member 11414956 wrote:These are terms related to SEM
Search engine marketing is tweaking content and curating links to get your product appearing in search engine results. PPC is a payment model for companies looking to get clicks on their sites, and CPC is a metric of how much it costs per click.
Member 11414956 wrote:Combine this with SEO (Search Engine Optimization) and you have a good, solid online marketing strategy
No you don't. SEO is important if you engage in SEM, but SEM is such a small, small part of a solid online marketing strategy. In fact SEM is only a tool, one of many you should use, and so could be part of a strategy, but a strategy also includes things like understanding your audience, the market, your competitors and your product. (I add the last one because I speak to too many marketing departments that don't actually understand their product).